
Written by
Callie Horner
Callie is an aPHR-certified writer on the marketing team at BerniePortal. She writes about HR, healthcare, and benefits.
Trump's Next Moves: What Brokers Need to Know

As a new administration takes office, potential shifts in healthcare and benefits policies may impact brokers and their clients. Here are the major areas to watch:
1. Affordable Care Act (ACA) Reforms
Former President Donald Trump opposed the Affordable Care Act (ACA), citing concerns about its impact on individual choice and healthcare costs. He has argued that the law requires individuals to purchase insurance, diminishing personal freedom. Additionally, he has claimed the ACA has contributed to rising insurance premiums, making coverage less affordable for some businesses and consumers, particularly those who do not qualify for subsidies. During his first term, Trump’s administration implemented changes that reduced or altered elements of the ACA. Brokers should be prepared for the following:
- Shortened Enrollment Periods: Trump’s administration has previously cut down the ACA’s open enrollment periods, and this may continue. A shorter window for enrolling in or changing healthcare plans could confuse employees and limit their options. Brokers will need to be proactive in helping clients navigate these restrictions.
- Reduced Funding for Enrollment Assistance: Efforts to cut funding for marketing and outreach may persist, leading to fewer people being aware of their healthcare options. Brokers will play a crucial role in helping employees navigate these challenges.
- Expanding Short-Term Health Plans: One of Trump’s major priorities is expanding access to short-term, limited-duration health plans. These plans are typically less expensive than ACA-compliant policies, which makes them appealing to young, healthy individuals looking for more affordable options. Brokers will need to carefully assess whether these plans are suitable for clients, as they often provide limited coverage and may not meet employees’ needs for more comprehensive care.
- The Future of ACA Subsidies: Enhanced ACA subsidies, introduced through the American Rescue Plan (ARPA) in 2021 and extended by the Inflation Reduction Act (IRA) in 2022, have made health coverage more affordable for many people. These subsidies help lower the cost of premiums for individuals buying insurance through the ACA marketplace. However, these enhancements are set to expire after 2025. Any extension or modification would require congressional action, and the outcome will depend on legislative priorities and political negotiations. If subsidies are reduced or allowed to expire, some individuals may face higher premium costs, which could impact their ability to afford coverage. Brokers should stay informed on legislative developments and help clients understand how potential changes may affect their healthcare options and budgets.
2. Medicare and Medicaid Reforms
Former President Donald Trump has discussed potential reforms to Medicare and Medicaid, emphasizing efforts to reduce waste and fraud. In a recent interview, he stated that Medicaid would not be changed. Later, he expressed support for a House Republican budget plan that includes adjustments to Medicaid funding.
There have been varying statements on Medicaid, making it important for brokers to monitor policy developments. Potential changes to Medicaid could affect low-income employees who rely on the program, potentially leading to increased demand for employer-sponsored health plans. Conversely, if reforms focus on reducing waste without cutting benefits, the impact on employer-sponsored plans might be less pronounced. Brokers should stay informed on legislative updates to help clients navigate any potential changes.
3. FEMA and Government Assistance Changes
Brokers should be aware that potential changes to FEMA’s (Federal Emergency Management Agency) disaster recovery programs could affect businesses. FEMA is the U.S. government agency responsible for coordinating disaster response and recovery efforts, such as providing financial assistance to businesses and individuals affected by natural disasters. Previous discussions around FEMA have included proposals to shift more responsibility to the private sector, which could lead to changes in disaster recovery funding. As a result, brokers may need to guide clients in adjusting their disaster preparedness and risk management strategies.
4. The World Health Organization (WHO) and Global Health Initiatives
With potential changes in the U.S. relationship with the World Health Organization (WHO), brokers working with multinational clients should stay informed. Trump’s administration has initiated a withdrawal from the organization. A reduced U.S. commitment to the WHO could affect global health guidelines and employee benefits for international businesses. Brokers will need to help clients navigate any changes that impact health benefits on a global scale.
Additional Resources:
- Brokers’ Corner Podcast—watch and subscribe to the Brokers’ Corner podcast, which dives into the topics that affect your agency and industry and identifies strategies so you can protect and grow your book of business
- BerniePortal Brokers’ Council—a council of benefits brokers from across the country that advises BerniePortal on industry concerns, trends, and the ways technology can best support their agency and employer groups
- BerniePortal for Brokers—leveraging technology to increase your agency valuation and support your employer groups is easier than ever with BerniePortal’s software solution, built for brokers by brokers

Written by
Callie Horner
Callie is an aPHR-certified writer on the marketing team at BerniePortal. She writes about HR, healthcare, and benefits.
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